There is no denying Facebook dominates online advertising media due to global reach.
Many companies have successfully recognised this, and are keen to jump in.
But I want to share with you my honest strategy for Facebook ads.
1. Don’t over invest.
It’s a fact that marketers must advertise online, for the simple aim to be found – it’s about visibility.
If you are not online, you are risking losing customers to competitors.
Social ads are a great element of what should be one part of your overarching marketing mix.
Don’t jeopardise other potential ways to gain reach by restricting only to Facebook ads.
2. Don’t obsess over ROI.
Say you are a Facebook administrator for a page that is running a campaign. You can quantify results immediately.
There’s the problem.
Already, the campaign is judged by immediate quantitative metrics, and there are more qualitative measures to consider.
More importantly, advertising works over time.